Effective Communication for Businesses

The dictionary defines communication as, “the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs”. It is also defined as the “means of sending messages, orders, etc., including telephone, telegraph, radio, and television.” In biology, communication is defined as “activity by one organism that changes or has the potential to change the behavior of other organisms.”

Impact of Communication

The quality of your business communication can have an impact on the various aspects of your life, including:

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  • Level of stress
  • Relationships with others
  • Level of satisfaction with your life
  • Productivity
  • Ability to meet your goals and achieve your dreams
  • Ability to solve problems

Types of Communication

We communicate in three major ways:

  • Spoken. There are two components to spoken communication.

o   Verbal: What you say using language.

o   Paraverbal: How you say it (It includes your tone, speed, pitch and volume).

  • Non-Verbal: These are the gestures and body language that accompany your words. For example: arms folded across the chest, tracing circles in the air, feet tapping, having a hunched-over posture.
  • Written Communication

Importance of Enhancing Communication

Communication, both internal and external, affects the impression a company creates on customers, business partners, clients and also the employees. Effective communication helps to avoid confusion and misunderstandings. It builds trust and prevents conflicts.

A manager or a leader who knows how to communicate effectively is able to manage teams better. As communication also involves reading non-verbal signals, a leader who has training in communication is able to determine the personality and needs of employees even before they are voiced. This knowledge helps in the building of a strong team with highly-motivated and loyal team members.

Effective communication is a vital need of businesses because of its primary role in the exchange of information and ideas. Therefore, those that are required to manage employees must develop skills in communication for better understanding and management.


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